Home :: Blogs - Articles :: Blogs :: Signs about and guidelines :: How Signs Can Affect A Business

How Signs Can Affect A Business

Category: Signs about and guidelines
Author Name:
Posted: 06-04-2016 16:47
Views: 1162
Synopsis:

A sign can be the first impression a customer has of your business. They may happen to walk by your store on the street or see an advertisement were your business is represented in a sign. If you are a small to medium sized business owner, it’s important to ask the question – what impact do signs have on my business and how can I use that to my advantage? Beautifully designed and appealing signage can do a lot for your business, in terms of drawing in customers and generating interest in your products and services. Here we look at the full range of ways the right signage can benefit your business, promote your company image and increase your popularity and profits.

How Signs Can Affect A Business

A sign can be the first impression a customer has of your business. They may happen to walk by your store on the street or see an advertisement were your business is represented in a sign. If you are a small to medium sized business owner, it’s important to ask the question – what impact do signs have on my business and how can I use that to my advantage? Beautifully designed and appealing signage can do a lot for your business, in terms of drawing in customers and generating interest in your products and services. Here we look at the full range of ways the right signage can benefit your business, promote your company image and increase your popularity and profits.

A First Impression

Image is the majority of a first impression, so it’s important as a business to project a professional and polished image. Engraved business signs can be perfect for small businesses as they provide the right mix of approachability and professionalism that suits a small business. These kind of signs are very popular for consulting businesses such as doctors, dentists, tax agents, therapists, health professionals and business consultants. A choice of wood or stainless steel as material provides options for distinction or durability dependant on your taste.

Open Closed sign Brush metal gold and redOpen Closed sign is a must
example adhesive frame for inside glass door easily change by reversing 2 sided drop in plate

Desk name plates are also perfect for organisations with a number of staff, to help identify where in the office particular members of staff can be found. Perfect for the consultant or business person receiving clients, desk name plates offer visitors a gentle reminder of your name as well as creating the perfect introduction to your role in the company.

Desk sign in Red gum with white acrylic letters Example desk sign Red gum Acrylic letters
Various formats of desk signs made to order

Convenience

Signs in the workplace offer the convenience of helping staff and customers move easily around the work environment. If you are running a shop it’s a great idea to have signs to indicate where different items can be found in the store, allowing customers to more quickly and easily find what they need. Similarly, in a business, signage is important to help employees find the departments and areas of the office they need.

Medical signs

New employees and even longer term staff will be grateful for clearly signposted rooms, offices and meeting places that can help them find the person or place they’re looking for, or deliver important articles. Room ID signs can also be great for hospitality or care based businesses like cafes, restaurants, nursing homes, clinics and hospitals to help quickly and conveniently identify the location of essential rooms like bathrooms, kitchen and laundry.

Shower Toilet signExample Room ID sign

Safety

Safety signs are essential for all businesses to satisfy occupational health and safety requirements and ensure employee and client safety at all times. Exits should be clearly marked with a sign, as well as other important areas such as the fire extinguishers, first aid kit, and any dangerous areas that shouldn’t be entered or that require protective clothing.

Engraved safety signs are more durable and attractive than printed signs and the quantity required is up to you. Materials can include laminated acrylics, anodised aluminium, glow in the dark acrylics and stainless steel, depending on your specific needs and application. With safety signs being an essential for all businesses, why not make your safety signs the highest quality possible.

Motel Room status sign in timberRoom status for hotel rooms

Promotion

Of course, one of the most important roles of signage for businesses is promotion and brand recognition to benefit the company. Many distinguished companies have engraved and mounted awards and certificates in the workplace to represent the experience, skill and training their business possesses. If you have a shopfront, it’s essential to have a sign outside your store so that customers can easily find you and new business can approach you even from the street after understanding what it is you do.

Blackwood engraved cafe sign
Example cafe sign engraved Australian blackwood timber

A sign can feature your own artwork or business logo or branding design in order to fully represent your business and boost your branding. 45% of first time customers visit a store because they had an attractive and informative sign, so you really can’t ignore the benefits of signage for your business promotion.

Printed timber sign for shop frontExample print on timber sign

Stylish and elegant engraved signs make the perfect addition to any office, business or workplace with a range of benefits from increasing convenience to promoting business growth.

About the Author



Comments on How Signs Can Affect A Business



Gift certificates